Blog

How I ended up running a beer week by mistake

I wasn’t surprised that Dawn Leeder, founder of Norwich City of Ale, won an Imbibe ‘Innovator of the Year’ award this week. As the co-creator of the UK’s first beer week and of British Beer Cities, which aims to promote similar events all across the UK, she surely deserves it - not least because running a beer week is one of the most dismal experiences there is, this side of discussing Brexit on Twitter.

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Will Hawkes
The Value of Fuller’s

In 2017, Fuller’s asked me to write a story about their new collaborative project, Fuller’s & Friends. The idea was that I would follow things from start to finish, taking in a dinner, an afternoon of preparatory meetings, a trip to Manchester to see a pilot brew at Marble, eight hours spent at the Griffin Brewery for the brewing of Cloudwater’s New England IPA, a variety of phone interviews … and then I would write it up. An arduous schedule, no doubt, but I took it on …

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Will Hawkes
The most important brewer that you’ve never heard of

You can tell Michel Debus is a pretty big deal by his business card. It’s enormous, about two-and-a-half times as large as a standard card, and elegant too. Above his addresses in Alsace and the South of France, it reads “Michel R. A. Debus”, in embossed capital letters, and, below that, “Brasseur”. If the card’s size is striking, then that description heavily undersells Mssr Debus.

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Why does craft beer think it can save the earth?

One of the defining characteristics of modern beer is its campaigning zeal, its desire to make the world a better place, its earnest idealism. I wrote about this last year for The Guardian, but there was plenty that didn’t make the cut. I would have liked to have included Boozers Without Borders, for example, or the Tap Social Movement in Oxford, which provides help for prisoners and ex-prisoners.

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Will Hawkes